考慮具體的市場(chǎng)需求和目標(biāo)人群接受習(xí)慣挖掘潛在資源,善于變通和創(chuàng)新,有創(chuàng)意性地為商業(yè)品牌命名,才能使品牌正大光明、發(fā)揚(yáng)光大。

      給商業(yè)品牌取一個(gè)好的名字,除了上面所提到的立勢(shì)、醒勢(shì)、取勢(shì)、審勢(shì)、預(yù)勢(shì)、借勢(shì)和溶勢(shì)這【品牌七勢(shì)命名法】,還可以從其他角度去思考,在此不再贅述。

      我認(rèn)為,商業(yè)品牌的命名要求有“五好之說(shuō)”:

      首先要“好聽(tīng)”,品牌名稱(chēng)一聽(tīng)起來(lái)感覺(jué)就很舒服,不會(huì)產(chǎn)生內(nèi)心抵觸;

      其次是“好讀”,品牌名稱(chēng)朗朗上口、字正腔圓,有抑揚(yáng)頓挫的語(yǔ)言美感;

     第三是“好記”, logo設(shè)計(jì)簡(jiǎn)潔明快、易于傳播,最好與產(chǎn)品或服務(wù)有一定關(guān)聯(lián);

     第四是“好意”, logo設(shè)計(jì)賦予功利性很強(qiáng)的商業(yè)品牌以良性感知、美好印象;

    最后是“好看”,品牌名稱(chēng)要易于視覺(jué)表達(dá),可以讓設(shè)計(jì)更加醒目!

    品牌之聽(tīng)覺(jué)體驗(yàn),作為商業(yè)品牌的第一筆無(wú)形資產(chǎn)的建立,至關(guān)重要!

    無(wú)論如何,請(qǐng)珍惜品牌的這第一筆財(cái)富!

      Considering the specific market demand and the acceptance habits of the target group, we should excavate the potential resources, be good at flexibility and innovation, and creatively name the commercial brand, so as to make the brand bright and carry forward.

     To give a good name to a commercial brand, we can think about it from other angles besides the above-mentioned seven brand naming methods: standing, awakening, taking, examining, anticipating, borrowing and dissolving.

      In my opinion, the naming of commercial brands requires "Five Virtues":

    First of all, it should be pleasant to listen to. The brand name is very comfortable to listen to and will not produce inner conflict;

    Secondly, it is easy to read. The brand name is catchy, and has the beauty of language;

    The third is "easy to remember". The logo design is simple, clear and easy to spread. It is best to have a certain connection with products or services;

     The fourth is "good intention", logo design gives a strong utilitarian commercial brand a good sense and a good impression;

     The last is "good-looking". The brand name should be easy to express visually, which can make the design more eye-catching!

      The auditory experience of a brand, as the first intangible asset of a commercial brand, is very important!

     Anyway, please cherish the first wealth of the brand!